A media kit is a collection of promotional materials and resources that provide information about a particular product, service or brand. It typically includes items such as press releases, fact sheets, biographies, images, videos and other relevant content that can be used by members of the media to create stories, reports or articles about the subject matter. The purpose of a media kit is to provide journalists with easy access to all the necessary information they need in one convenient location, making it easier for them to write accurate and comprehensive pieces about the topic at hand.